What is Blog Writing and Why is it Important?

If you’ve ever read a blog post, you’ve consumed content from an industry thought leader. If the blog post was written effectively, you gained helpful knowledge and a positive opinion about the brand that produced the content. 

What is blog writing?

Any article, guide, or news piece published in a website’s blog section is considered a blog post. Blogs are typically informational, cover a specific topic, contain other media types like images and infographics, and range from 600 to 2,000 words. 
Blog posts are one way to offer customers advice and information about your company’s products and services. They help boost your brand awareness, credibility, conversions, and revenue. Blog posts also allow you to establish yourself as an expert. The goal is to build a relationship with consumers so they have a positive opinion about your business.

Read More: How to Write a Blog That Ranks Higher in Search Engines

Why is blogging important?

Here are 6 benefits of a business blog:

1. Improve SEO

Part of search engine optimization (SEO) is to boost organic traffic to a website. Search engine results are calculated by new content, the number of indexed pages, and keywords. By having a blog, businesses can improve all these areas and appear higher on search engine result pages (SERPs). The key to blogging is to provide relevant and quality content with new posts. 

2. Drive traffic to a website

Blogs create relevant content to increase website traffic. Businesses with blogs get 55% more website visitors than those without one. 
Consumers are looking for ways to solve problems. Blogs provide this valuable information and explain how their products or services can help. 

3. Create content for social media

Businesses can easily share content through social media. Once a blog post is created, provide a link to the blog on your social media pages and ask readers to share or like the post. You can reach more people by sharing across multiple social media platforms. 

4. Attract new customers

With every blog you post, another indexed page is created – boosting SEO. You can attract new customers by including a clear and concise call to action in every blog post. For example, “Schedule a free consultation today” or “Contact us for more information.” In addition, offering a free download or a place to sign up for your newsletter is an effective way to gather valuable leads. 

5. Grow your email list

Email lists are a valuable way to interact with your customers, but reaching new customers can be challenging. Blogs help potential customers discover your brand and enable you to grow your email list. Customers are more likely to trust email newsletters if they already enjoy your blog content. 

6. Build trust and loyalty with your audience

Blogs provide value and education to your customers, which helps you position yourself as a leader and expert. Lists and how-to posts are the best-performing web content because they teach your audience something new, answer their questions, and help solve their problems. By providing value and education, you can demonstrate your competence and credibility and build customer trust and loyalty. 
There are several types of blog posts that you can write to help build trust and loyalty:

• Giving tips – Blogs are an effective way to reach out to people interested in your products or services. Giving tips helps establish your business as an authority.
• Providing expert advice – By sharing your expertise and insight, you can build trust and authority in your industry.
• Sharing case studies – Case studies build trust by highlighting your expertise and success rate. Using real-life client situations allows you to illustrate why your approach is effective and how you stand out from your competition. 

Read More: 5 Reasons Why Your Business Website Needs a Blog

Need help writing relevant and effective blogs?

A search engine-friendly website is a must-have for any digital marketing plan, but frequent website updates are crucial. Posting blogs weekly, bi-weekly, or at least monthly shows customers (and search engines) that your business is relevant and thriving. Fresh content also increases your authority and leads to more frequent indexing with search engines. 

Impact Group Marketing offers affordable, customized content writing solutions. Our talented, USA-based writers can write custom copy to be distributed on your website, social media accounts, and newsletters. Contact us today to learn more about our SEO-driven content writing services.