Impact Group Marketing Blog

Content marketing is – and will continue to be – an essential component in the way businesses attract and engage customers. That’s why you need to adapt your content to make it engaging and relevant for your target audience. Boosting your content marketing efforts is also crucial for the growth of your brand. With all this in mind, here are some reasons to keep your website content relevant – along with some tips to accomplish this.

2021 is here…finally! The start of a new year is always a great time to get organized, evaluate what worked the previous year and what needs to change moving forward. The importance of digital marketing became crystal clear in 2020. And while digital marketing continually evolves and changes, it’s vital to update your marketing strategy. To help you get started, we’ve created this practical and timely checklist.

Once known as the pound sign, the hashtag is a powerful way to get your content noticed. When it comes to promoting your brand on social media, hashtags are essential. Hashtags were first used on Twitter but are now commonly used on other social media platforms – especially Instagram. Understanding how and when to use hashtags allows you to increase your impact on social media and engage your audience. The best part? They’re free!

As we move closer to a new year, there is always a tremendous interest in digital marketing trends. After the year we’ve just had, though, predicting the future is somewhat daunting. However, here are some trends for 2021 that your business needs to consider if you want to engage and retain customers and generate more traffic, leads, and revenue. Did you know that your website is often the first impression a potential customer forms about your brand? And even though a website has more longevi...

The holiday season is upon us, and now is the time to take advantage of the season of giving and make sure your nonprofit organization is making an impact. Is social media one of the tools in your fundraiser’s toolbox? If not, now is the time to add this valuable tool to your collection! How can social media benefit your nonprofit? • Social media is a cost-effective way to reach a broad audience and tell your organization’s story. • You can connect with your supporters and increase awar...

The holiday season is just around the corner. And while it's the most wonderful time of the year, it can also be busy and stressful. We may not see flurries of snow, but there will be flurries of holiday marketing campaigns competing for consumer attention and sales. Here are some holiday marketing mistakes to avoid so your business can get the most out of your holiday marketing efforts this year.

Can you believe the holiday season is already upon us? If your business doesn’t have a holiday marketing strategy in place yet, it’s time to start developing your plan…now! The 2020 holiday season will look a bit different compared to past years. Since people have been spending more time online due to the pandemic, online marketing will be crucial this year. A recent Google study shows 71% of US consumers plan to do over half of their shopping online. And 66% of them want to shop more at lo...

What do you need for social media marketing to work for your company? You need people to market to! But growing a social media following takes a lot of work. Growth doesn’t happen overnight for most companies, but there are some practical ways you can help build a thriving online community. Here are 8 effective ways to grow your social media following:

Social media marketing is a powerful tool that can help you increase brand awareness, grow your business, communicate with customers, and drive traffic to your website. In fact, 97% of small businesses use social media to reach new customers (hopefully, you’re one of them!). However, 85% of business owners admit they’re not sure which social media tools they should be using. It’s not enough just to have an account; you need an active social media presence if you want to reap all the incredibl...

By now, you probably know that social media marketing should be a vital component of your digital marketing strategy. And, with 1.73 billion users every day, Facebook is clearly the leading social media platform. Because of social media’s popularity, especially Facebook, businesses now rely on it to connect with consumers. Unfortunately, organic posts will only reach 2-4% of your followers. So, if you’re looking to extend your reach on the most popular social network in the world, you have two...