Impact Group Marketing Blog

Your web pages must load quickly and smoothly if you want to reduce your bounce rate, boost your search engine rankings, and increase user experience (UX). Read more for a few statistics that show how essential it is to optimize your page speed.

Juan builds beautiful cabinets and doors and has over 30 years of experience designing and installing custom cabinets and doors in the Brazos Valley. His old website was a single-page Wix website. The new site includes a gallery and separate pages for Doors & Cabinetry.

If you want to rank on the first page of search results, it’s crucial to understand the powerful combination of web design and search engine optimization (SEO). SEO web design refers to designing and developing websites to make them search-engine friendly. Keep reading to learn how to build a site that nails SEO web design!

Zaskoda Repair offers a variety of repair and maintenance services. Centrally located in Caldwell, Texas, they strive for excellence in every repair they do. Their team has over 55 years of combined experience in small engine, gas, and diesel engine repairs and maintenance.

The Arts Council of Brazos Valley, a non-profit organization, was chartered in 1970 by a group of visionary local arts patrons with the purpose of establishing a leadership role in organizing local arts advocacy efforts and fostering a true community for the arts. Over 50 years later, The Arts Council has grown to serve the 5,000 square mile Brazos Valley region and, since 2008, has provided over $4,000,000 in direct funding support to arts organizations throughout the Brazos Valley.

One essential marketing principle is – don’t leave your customers with unanswered questions, or you’ll lose them to a competitor. The same is true for SEO – unless Google can quickly find an answer, they’ll choose and feature your competition! To make sure that doesn’t happen, add a comprehensive and well-optimized FAQ page (frequently asked questions) to your website. An FAQ page is one of the most efficient and cost-effective ways to provide customers and search engines with all the ans...

Aggieland Art Trail is an event put on by the Visual Art Society of Bryan-College Station that will take place on September 11, 2021. The Aggieland Art Trail spans the entire Bryan/College Station area, showcasing art galleries, public art and installation in our community, including the Texas A&M University campus, and the George H.W. Bush Presidential Library and Museum.

What (exactly) is duplicate content? And more importantly – how can you find and fix it? While this is a fairly common issue, it can also be a little confusing. What is duplicate content? Content that appears on the internet in more than one place is called duplicate content. The “one place” is defined as a location with a particular website address (URL). You have duplicate content if the same content appears at more than one web address. Even if the content isn’t identical, it may st...

One of the most common conversion killers is a high bounce rate. Why? Because if the majority of your users are abandoning your website on the first page, you don’t have a chance to convert them into customers or subscribers.

It may be tempting – especially for cost-conscious small businesses – to use an online website builder. Many website developer tools allow you to insert words and drag and drop pictures easily. But think of your website as a car. The engine is the backend coding and SEO. While nobody sees this "engine," it’s essential for your website to work and rank well with search engines like Google. If your DIY website fails to rank in searches, you’ll be wasting the money you tried to save. ...