What Are Backlinks? Backlinks, or inbound links, are links that come to your website from other websites – like your competitors. Backlinks are like trust signals for Google and other search engines. A backlink tells them there is something of value on that page. So, the more people link to your website, the more authority and trust Google gives it.
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Think about the last time you looked for a local business. Did you use your phone and search “[service] near me?” If so, you aren’t alone. Over the last few years, there has been a 200% increase in ‘near me’ searches. So, if a local business isn’t easily found in a search result, it won’t show up among the competition. Digital Listings Management is a service that has been on the market for a while, but most small and medium-sized businesses are just learning about its essential benefits.
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