Digital Marketing Assistant - Part Time

Impact Group Marketing is seeking motivated applicants for marketing assistant/intern positions. Impact Group is a fast- growing digital agency in the Bryan/College Station market and beyond. Blending web development, social media, paid advertising, blog writing and print allows IGM to support small, locally owned businesses, partnering with them to effectively use a variety of advertising methods in order to achieve sustained growth.

This position will be exposed to all disciplines and media outlets for both internal and external clients. Hourly paid employees will have the opportunity to engage with senior marketing professionals on campaigns of all sizes.

Employees will receive exposure to:

• Website development including design, content development, site build-out and search engine optimization.

• Social media through campaign building, content development, and reporting for multiple platforms.

• Paid advertising including ad development, budget management, competitive keyword analysis and reporting.

• Blog writing encompassing client storytelling, topic investigation, and research and content syndication.

• Print including a wide variety of small and medium format print - from flyers to banners and business cards to banner stands.

Preferred applicants should have a keen interest in the arena of digital and print marketing. Previous experience is preferred but not required. Applicants should be able to commit 15-20 hours weekly and be self-motivated, able to work in a fast-paced environment, and have a keen eye for detail. Please submit a resume with qualifications and experience and cover letter for consideration to info@impactgroupmarketing.com. 

Social Media Assistant - Part-Time

Impact Group Marketing is seeking motivated applicants for a Social Media Assistant position. Impact Group is a fast-growing digital agency in the Bryan/College Station market and beyond. Blending web development, social media, paid advertising, blog writing and print allows IGM to support small to medium-sized businesses, partnering with them to effectively use a variety of advertising methods in order to achieve sustained growth.

The Role:

The Social Media Assistant will be exposed to various social media platforms and design software to create digital content for both internal and external clients. The Assistant will work at the direction of our Digital Marketing Manager and Social Specialist to optimize social media with creative and copy for outlets such as Facebook, Twitter, Instagram, LinkedIn, Google Business and more. The assistant will also support in research for relevant topics pertaining to the industry and profession of our clients to pull outside articles from and to stay on top of trends. They will also help monitor all social media platforms daily to ensure posts are error-free and revise and fine-tune elements of the social media strategy, including hashtags and cover photos, as required.

The Skills:

The ideal candidate should be eager to learn and have a basic understanding of how various social media platforms work and how to effectively navigate and utilize them. A base set of skills and passion about graphic design with experience with using Adobe Photoshop and Canva is preferred. 

Additionally, candidates should possess a strong understanding of general business branding practices and demonstrate the ability to effectively apply them.

We are seeking dedicated individuals who are willing to commit to a minimum of one year with our organization. Applicants should be able to commit 15-25 hours weekly and be self-motivated, able to work in a fast-paced environment, and have a keen eye for detail.  Previous experience is preferred but not required. Please submit a resume with qualifications and experience for consideration; a portfolio of prior design work is a plus, but not required.

To apply, send your resume, cover letter and create and submit 3 sample social media graphics and captions for a brand of your choosing to info@impactgroupmarketing.com. Click here for an example.

Digital Marketing Manager - Full-Time

Impact Group Marketing in College Station, Texas is seeking motivated applicants for a full-time, in-house Digital Marketing Manager position.

Impact Group is a fast-growing digital agency in the Bryan/College Station market with clients throughout North America. Blending web development, social media, paid advertising, blog writing, email marketing, search engine optimization and print allows Impact Group to support small to medium-sized businesses, partnering with them to effectively use a variety of advertising methods in order to achieve sustained growth.

The Position

The Digital Marketing Manager will work directly with the Director of Digital Marketing and is responsible for developing and executing digital strategies that promote a company or their services using a variety of outlets including Google Ads & Meta Business Manager.

Our agency works with a variety of clients ranging from retail stores to plumbers – no day is the same and no strategy is the same. The Digital Marketing Manager will have a part-time assistant to help with the execution of digital marketing strategies and will work with our content team to direct strategy for social media posting and content writing.

Responsibilities

• Leading marketing campaigns from the idea stage through to their execution and implementation including Google Ads, Meta Ads, Search Engine Optimization, geofencing, email marketing, and social media and content writing (strategy only)
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on reporting
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Collaborate with clients, team members, and vendor partners

Requirements & Skills

• BS/MS degree in marketing or a related field
• 3 years of proven working experience in digital marketing
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Solid knowledge of website analytics tools (Google Analytics)
• Experience in setting up and optimizing Google Ad campaigns
• Experience in setting up and optimizing Meta campaigns
• Strong analytics skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Compensation & Benefits

This is a full-time position based in College Station, Texas. Our business hours are 8 AM – 5 PM, Monday through Friday.

• Salary: $45,000 - $55,000 depending on experience
• Bonus Structure: Bonuses will be paid quarterly based on the goals of the Digital Marketing team.
• Benefits:
  • Paid vacation/sick days (15 days/yr)
  • Increases to 20 days/yr with 5 years of service
  • Increases to 25 days/yr with 10 years of service
• Flex-time in the same calendar month with manager approval (non-vacation/non-sick) after 1 year of service
• Company pays half of insurance premium for a Health Share Plan or ACA employee policy
• Company will match up to 3% of retirement contributions through Simple IRA after 1 year of service

Please submit your resume, cover letter, and portfolio (if available) to info@impactgroupmarketing.com with "Digital Marketing Manager - Your Name" in the subject line. Impact Group Marketing is an equal-opportunity employer. We value diversity and welcome applicants from all backgrounds. Only candidates selected for an interview will be contacted.