digital marketing

As a small business owner, you know that marketing is vital to your success—but finding the time, resources, and budget to handle it all can be a real challenge. Between juggling daily operations, making sure your customers are satisfied, and everything else that’s on your plate, trying to handle marketing on your own can be overwhelming. 

While SEO can be highly effective, it’s not the fastest marketing strategy. SEO isn’t advertising.

With over 4.9 billion people using social media platforms worldwide, [...]

Google Business Profile is a free tool that allows small business owners to promote their business information on Google Search and Maps. If you read our previous post, you know how to use your Google Business Profile.

The way the church meets, communicates, and spreads the good news of Jesus has changed tremendously over the past 2,000 years – from the hand-written letters of the Apostles to the 140 characters on Twitter. That doesn’t mean the Gospel’s message has changed, or that people need Jesus any less. But how people find and engage with the church is completely different than it was even 20 years ago.

If you have ever bought or sold a house or any type of property, you may have heard the phrase, “Location, location, location.” Which is to say, if asked to list the top three things to consider when purchasing property, the answer for #1, #2, and #3 is: location. In the world of business, the argument could be similarly made when asked the question, “What is the foundation of your marketing strategy?” Answer: “Website, website, website.”

Most of the time, users get a feel for a website in terms of usability and usefulness within seconds after it loads on their screen. Those critical seconds can determine whether a prospective user, client, or customer, will remain on the site and take a closer look at what you have to offer.

Your company website may not be 20 years old, but if you haven’t made many changes in the last ten or even five years, it’s time for a refresh. Here’s why.