digital marketing

TikTok SEO for business is becoming an increasingly valuable part [...]

Print marketing and digital marketing both have a place in [...]

Your website is one of your most valuable marketing tools. It’s available 24/7, highlights what your business is all about, showcases the products or services you offer, answers questions, and helps potential customers determine if you’re the right fit for their needs. But if it’s slow, outdated, or difficult to navigate, it may be holding your business back instead of helping it grow. 

Marketing is constantly evolving. As more strategies and technologies are introduced, there’s no shortage of options when it comes to reaching your target audience. Despite all the new tactics, email marketing continues to be a tried-and-true approach that stands the test of time. 

Roughly 5.4 billion people use social media worldwide, and the average person spends more than 2 hours a day on social platforms. For business owners, those numbers represent a serious opportunity to connect with potential customers. 

As a small business owner, you know that marketing is vital to your success—but finding the time, resources, and budget to handle it all can be a real challenge. Between juggling daily operations, making sure your customers are satisfied, and everything else that’s on your plate, trying to handle marketing on your own can be overwhelming. 

The way the church meets, communicates, and spreads the good news of Jesus has changed tremendously over the past 2,000 years – from the hand-written letters of the Apostles to the 140 characters on Twitter. That doesn’t mean the Gospel’s message has changed, or that people need Jesus any less. But how people find and engage with the church is completely different than it was even 20 years ago.

If you have ever bought or sold a house or any type of property, you may have heard the phrase, “Location, location, location.” Which is to say, if asked to list the top three things to consider when purchasing property, the answer for #1, #2, and #3 is: location. In the world of business, the argument could be similarly made when asked the question, “What is the foundation of your marketing strategy?” Answer: “Website, website, website.”