Small Business Marketing

Social media is one of the most powerful marketing tools for small business owners. It’s a great way to reach your audience, build brand awareness, and engage with your customers. Facebook, Instagram, and LinkedIn are obvious platforms for marketing, but there’s another option that can make a big impact: Reddit.

This past week, Facebook announced that they now have over TWO BILLION users. To put this enormous number in perspective, that’s about 27% of the entire world population. In the United States, 79% of American adult internet users have a Facebook account. Also impressive is how frequently social media sites are accessed by their users. 78% of Facebook users log on daily, and 55% of those daily users log in more than once a day. Usage of other social media sites is quickly growing as well. 32% of adults with internet access have an Instagram account, 31% use Pinterest, and 24% are Twitter users.