PPC

In today’s business world, having an online presence isn’t an option — it’s a necessity. When consumers are looking for products, services, and local businesses, they rely on search engines to find what they’re seeking, making online visibility one of the most important tools in your marketing tool bag. If your target audience can’t find your business online, chances are you’re going to lose them to competitors who are. 

Pay-per-click (PPC) advertising is a primary player in the world of digital marketing, allowing businesses to place ads on various platforms, but pay only when those ads are clicked.

As a local business, you want to connect with local customers looking for the services or products you provide. You’ve probably invested time and money into optimizing your website, and you may have even paid for Google Ads. But you’re missing out on the most highly qualified leads around if you’re not focusing on Google Local Service Ads.

Organic reach and content marketing may not be enough to grow your business as quickly as you’d like. If you’ve been using every free marketing platform available and still not seeing quality results, it may be time to invest in paid advertising.

Our recent blog, “Is Paid Advertising Right for Your Small Business?” talked a lot about what paid advertising is, what is meant by PPC ads, etc. To summarize, paid advertising allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. A lot goes into building a winning paid advertising campaign, from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up landing pages that are optimized for conversions.

We all know that the primary role of marketing is to attract visitors, convert them into potential leads, assist the sales team in closing them as clients, and keep them coming back. And, in today’s market, that means utilizing digital means and methods. Google processes more than 40,000 search queries per second on average!! That translates to more than 3.5 billion searches every day! How can you ensure that potential customers will find your website and business? Google Ads (formerly Google AdWords) is one of the most powerful advertising tools ever created. By using AdWords, you can ensure those who are searching for the products or services you sell find you and become customers.

A new year is a great time for evaluation of current strategies and practices in many areas of our lives. If you’re part of a small business or organization, take some time over the next few weeks to think about your marketing strategy goals to ensure that you’re ready to start the new year.

Today, as always, the primary role of marketing is to attract visitors, convert them into potential leads, assist sales personnel in closing them as clients, and keep them coming back. But in our current landscape, customers are moving away from consuming traditional media and are depending more on the digital world. And so, we must ensure that we’re utilizing the most impactful online marketing technology to reach our customers where it really matters. While there are many tools in the digital marketing landscape, we’ve narrowed it down to 7 fundamental ones for your 2019 marketing strategy.