Marketing

Think of a website landing page as the digital front door to your business. Whether your goal is to collect emails, drive sales, or generate leads, a well-designed landing page can make or break your conversion rates. And looks aren’t everything — landing pages need to be able to engage visitors and lead them on a clear path to the desired action. Here are four landing page tips to maximize conversions on your website.

Take advantage of the new Google Analytics 4 features and capabilities. GA4 offers new tracking features and capabilities, and website owners should migrate to it as soon as possible to retain historical data and continue making data-driven decisions.

College students represent a huge demographic in the U.S. As a local business, you’ll have 4-5 years to develop marketing and branding specific to this college group. And Gen Z is a digitally native generation – they are always online engaging with peers, shopping, and consuming content. At Impact Group Marketing we have identified 7 effective strategies for reaching college students through the power of marketing.

When you want to build a successful ad campaign, choosing the right keywords for Google Ads is critical. Why are the right keywords so essential? Because not only do they determine how much traffic your ad brings in – they also determine the quality of the leads. Remember Google Ads are pay-per-click (PPC), so you only pay when users view and engage with your ad. Impact Group Marketing is a Google Partner, so our Google certified digital marketing team can create a PPC campaign that will maximize the return on your advertising budget.

We recently launched Impact Group Training as a way to provide our clients and future clients personalized training solutions. Impact Group Training has the background and expertise in educational technology and instructional design to help custom-design and deliver the training materials you need.

“Survey: 90% of consumers say buying decisions are influenced by online reviews.” Wow! Word of mouth has always been a key to success in business. Today the medium to do that has become online reviews. According to a survey from Dimensional Research (an independent market research company specializing in technology), based on over 1,000 responses from persons in the US, 90% of consumers who had read online reviews claimed that positive reviews influenced a decision to buy with almost that many (86%) saying that negative reviews had also influenced buying decisions.

The constant development of our skills and services is in our very name. As our team continuously evolves, striving to master and share new tactics and techniques with clients, Evolve Impact Group has steadily picked up steam and support from sources like B2B research and reviews agency Clutch.

"Social selling" has taken social media as a means of connecting with friends and family to connecting with potential clients and consumers. Social media has become a part of the daily routine for many people, and we certainly know what selling is, but when you put the two together, what does it mean? We’ll try to answer some basic questions in this blog post.