email marketing

Marketing is constantly evolving. As more strategies and technologies are introduced, there’s no shortage of options when it comes to reaching your target audience. Despite all the new tactics, email marketing continues to be a tried-and-true approach that stands the test of time. 

The way the church meets, communicates, and spreads the good news of Jesus has changed tremendously over the past 2,000 years – from the hand-written letters of the Apostles to the 140 characters on Twitter. That doesn’t mean the Gospel’s message has changed, or that people need Jesus any less. But how people find and engage with the church is completely different than it was even 20 years ago.

It’s true that there have been significant changes in digital marketing over the last few years. These changes have led some people to believe that email marketing is possibly dead and certainly not as effective as it once was. This belief couldn’t be further from the truth! Email marketing is still the most powerful way to connect with potential leads and convert them into customers. In fact, it consistently beats out all other marketing channels in many ways, including ROI! (more about this later)