College Station

We're excited to announce the launch of a new website for the Black Wolf CDL Training Center in Bryan/College Station. Black Wolf offers flexible, professional CDL Training programs during the week and on nights and weekends. They are new to Bryan/College Station and also offer 50 hours of 1:1 driving practice (not observing, driving). For more information about the CDL Programs, please visit their website at http://www.blackwolfcdltraining.com.

Last month, Mark Zuckerberg, Facebook Founder and CEO, announced that a complete overhaul to the Facebook newsfeed is coming soon. He said that the goal of these changes is to provide Facebook users with more meaningful and positive content. If your small business uses Facebook, these changes will make a huge impact on how you reach your audience. Here are five big changes that are coming soon.

As social media platforms and their users continue to evolve, your small businesses must be prepared for new developments and how they will change the ways your brand interacts with your audience. How will social media change in the months and years to come? Here are three expert predictions.

Last month, we posted about how remarketing, also known as retargeting, can be an effective online marketing strategy for your business. Remarketing is a series of banner ads that target a potential customer after they visit your company’s website.

What exactly is remarketing? Sometimes referred to as retargeting, remarketing is a series of banner ads that target you after visiting a company’s website. So, for example, if you visit macys.com looking for a new coffeemaker, you may see Macy’s ads on other websites you visit afterward.

Even in the digital age, direct mail is still a key component to any marketing strategy and in some instances, can even be more effective. Targeted direct mail has a 4.4% response rate compared to email’s response rate of only 0.12%. Printed marketing materials also build credibility with your target audience and have even been proven effective by neurological research: The brain processes print information differently than information on a digital screen. Readers of print information can read longer articles and are less likely to be distracted. They are also more likely to retain the information they have read.

As a small business owner, startup costs are a concern and it’s important to be financially responsible. However, cutting corners when designing your marketing materials can be a costly mistake. Quality graphic design requires a creative expert. A professional graphic designer will know the best approach to sharing your business information with your potential customers. Here are five reasons why you should rely on a professional graphic designer for your marketing materials.

Last month, our blog articles focused on the importance of building your brand. At the core of your brand is your company’s logo, so it’s essential that your logo portrays your brand in a positive, memorable way. Building a distinct identity is essential to the growth of your business. Your logo should be instantly recognizable on its own and provide a mental link to your company.