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Creating an annual marketing budget is an essential task for every business. If you want your business to grow and thrive, you need to retain loyal customers and attract new customers who will hopefully become loyal customers. To accomplish this, you have to get the word out about the services and products you offer – and let people know why your company is the one they should choose. Without a sufficient marketing budget, you won’t be able to grow your business. Being a successful marketer isn’t just about pitching exciting ideas and thinking strategically. It’s also about sticking to a budget, reaching new levels of growth, and choosing the most cost-effective option for your business.

It may be tempting – especially for cost-conscious small businesses – to use an online website builder. Many website developer tools allow you to insert words and drag and drop pictures easily. But think of your website as a car. The engine is the backend coding and SEO. While nobody sees this "engine," it’s essential for your website to work and rank well with search engines like Google. If your DIY website fails to rank in searches, you’ll be wasting the money you tried to save. Let’s look at 10 reasons you should not build your own website.

KCE Engineering, LLC is a civil engineering firm with more than 15 years of design experience in the Dallas/Fort Worth metroplex. They provide specialized stormwater design and analysis to assist developers and other engineers with complex drainage situations.

Out of the Apple Store’s 2 million mobile apps, the trending social app right now is Clubhouse. It has had a meteoric rise since it was launched in April 2020, with over 10 million downloads! This somewhat new app has seen enormous growth in recent months and has shaken up the social media world. But what exactly is Clubhouse? And how does it fit into your social media marketing efforts?

Brazos Valley Council of Governments (BVCOG) serves seven counties in the Brazos Valley. They turned to us when they needed help increasing their name recognition and creating brand consistency. BVCOG is a large multi-purpose organization with several different departments, so it was essential to tie all their programs together under one umbrella. To accomplish this, we created a new website that promoted each department. We also made sure their print and website presence were cohesive with their brand. As a result of partnering with Impact Group Marketing, BVCOG has exceeded its goals and their website has reached over 100,000 page views with over 25,000 new website visitors.

Email is an extraordinary digital marketing tool. Why? Because it allows your business to personally connect with potential customers in ways that no other marketing channel can. But how do you collect email addresses that you can use to stay in touch with existing customers and generate new leads? Let’s look at 6 effective and easy ways to collect email addresses so you can build a valuable list of leads.

Even after 43 years, email marketing is still an effective and efficient digital marketing channel. When you begin an email marketing campaign, you’re probably focused on performance metrics like open rates, click-through rates, conversion rates, and return on investment. But there’s another essential element you need to consider when marketing by email – are you doing it legally?

Does blogging often feel daunting and intimidating? The longer you stare at a blank white screen waiting for an idea to inspire you, the more overwhelmed you become. To help you get past the universal writer’s block that everyone faces at some point, we’ve put together 4 essential blog post templates. You’ll never have to start the blogging process from scratch if you keep these templates on hand.