Website Development

The Arts Council of Brazos Valley, a non-profit organization, was chartered in 1970 by a group of visionary local arts patrons with the purpose of establishing a leadership role in organizing local arts advocacy efforts and fostering a true community for the arts. Over 50 years later, The Arts Council has grown to serve the 5,000 square mile Brazos Valley region and, since 2008, has provided over $4,000,000 in direct funding support to arts organizations throughout the Brazos Valley.

One essential marketing principle is – don’t leave your customers with unanswered questions, or you’ll lose them to a competitor. The same is true for SEO – unless Google can quickly find an answer, they’ll choose and feature your competition! To make sure that doesn’t happen, add a comprehensive and well-optimized FAQ page (frequently asked questions) to your website. An FAQ page is one of the most efficient and cost-effective ways to provide customers and search engines with all the answers they may need about your business.

What (exactly) is duplicate content? And more importantly – how can you find and fix it? While this is a fairly common issue, it can also be a little confusing.

What is duplicate content? Content that appears on the internet in more than one place is called duplicate content. The “one place” is defined as a location with a particular website address (URL). You have duplicate content if the same content appears at more than one web address. Even if the content isn’t identical, it may still be considered duplicates of one another.

One of the most common conversion killers is a high bounce rate. Why? Because if the majority of your users are abandoning your website on the first page, you don’t have a chance to convert them into customers or subscribers.

It may be tempting – especially for cost-conscious small businesses – to use an online website builder. Many website developer tools allow you to insert words and drag and drop pictures easily. But think of your website as a car. The engine is the backend coding and SEO. While nobody sees this "engine," it’s essential for your website to work and rank well with search engines like Google. If your DIY website fails to rank in searches, you’ll be wasting the money you tried to save. Let’s look at 10 reasons you should not build your own website.

KCE Engineering, LLC is a civil engineering firm with more than 15 years of design experience in the Dallas/Fort Worth metroplex. They provide specialized stormwater design and analysis to assist developers and other engineers with complex drainage situations.

Brazos Valley Council of Governments (BVCOG) serves seven counties in the Brazos Valley. They turned to us when they needed help increasing their name recognition and creating brand consistency. BVCOG is a large multi-purpose organization with several different departments, so it was essential to tie all their programs together under one umbrella. To accomplish this, we created a new website that promoted each department. We also made sure their print and website presence were cohesive with their brand. As a result of partnering with Impact Group Marketing, BVCOG has exceeded its goals and their website has reached over 100,000 page views with over 25,000 new website visitors.

2021 is here…finally! The start of a new year is always a great time to get organized, evaluate what worked the previous year and what needs to change moving forward. The importance of digital marketing became crystal clear in 2020. And while digital marketing continually evolves and changes, it’s vital to update your marketing strategy. To help you get started, we’ve created this practical and timely checklist.