Web & Creative

When was the last time you Googled your business? If your answer is “never” or “not recently,” now’s the time. In today’s digital world, your Google search results are often the first impression potential customers get of your business. Whether someone’s looking for your services, checking your reviews, or verifying your hours, what they see online shapes their decision to reach out or move on. 

In the digital age, it’s no secret that showing up in Google search results has a profound impact on your success. But if your website isn’t showing up, you’re missing valuable opportunities. Fortunately, there’s a simple solution: onsite search engine optimization (SEO). Optimizing the structure, content, and performance of your website can do wonders when it comes to helping search engines understand and rank your pages.

Your website is one of your most valuable marketing tools, but if it’s not set up for success, it might be costing you leads instead of generating them. From outdated design to confusing navigation, a few key missteps could be sending potential customers straight to your competitors. Let’s break down some of the biggest website mistakes businesses make and how to fix them fast.

TDI Brooks International has been at the forefront of marine research and offshore survey services for decades, supporting industries from offshore wind to oil and gas with precision data, environmental chemistry, and exploration expertise. But their old website didn’t reflect their cutting-edge capabilities. It was outdated and hard to navigate.

Pay-per-click (PPC) campaigns are one of the most effective ways to put your business in front of potential customers. Two of the biggest players in this space are Google Ads and Bring Ads (now called Microsoft Advertising), but which should you use? Both platforms offer businesses the ability to target audiences, generate leads, and drive traffic. At Impact Group Marketing, we specialize in creating advertising strategies that maximize your return on investment, which often includes helping clients weigh the pros and cons of these two PPC giants.

The Southwestern Wildlife Survey is a 501(c)(3) nonprofit dedicated to advancing scientific research and understanding of wildlife species and their habitats across the southwestern U.S. From game to non-game species, their work supports both conservation and responsible land management on public and private lands alike.

While SEO can be highly effective, it’s not the fastest marketing strategy. SEO isn’t advertising.

Impact Group Marketing is happy to announce their new website launch for Activate Teen, which is part of the CHAI program at Texas A&M. The program serves to improve youth access to healthcare.