Search Engine Optimization (SEO)

We hope our clients know that Evolve Impact Group wants each of them to be the best they can, and we want to help you grow your business or organization to its full potential. We talk a lot about Search Engine Optimization – or SEO – and the importance of a quality website with frequent updates. One of the easiest ways to update website content is through blog writing, but the time spent writing those blogs won’t give you much ROI unless your customers and potential clients read them. So, how are these things related?

SSL? SEO? And if that’s not enough, there’s TLS, HTTP, and HTTPS. Three- (and four) letter acronyms have become commonplace everywhere, and every subject seems to have its own lingo. Even if you use these regularly, it’s helpful to make sure everyone is operating with the same definitions to avoid misunderstanding.

How much do you know about LinkedIn? Because it’s “the world's largest professional network with more than 610 million users in more than 200 countries and territories worldwide,” it would be worthwhile to know all you can about it. LinkedIn began in the living room of its founder in 2002 and was officially launched on May 5, 2003. In 2016, Microsoft completed its acquisition of LinkedIn, “bringing together the world’s leading professional cloud and the world’s leading professional network.” Although its headquarters are in Silicon Valley, it also has offices worldwide to meet the needs of its global members. LinkedIn is considered by many to be the social media platform of choice for companies.

In the business environment of 2019, consumers expect – more than ever – their search results to be relevant to their particular location and context. According to marketing research done by the Local Search Association,  as of early 2017, approximately 30 billion Google searches are done every month with nearly one-third of those having some sort of “local intent.” And that’s only for Google.

Information used to be available at the touch of your fingertips, but now it's available using the sound of your voice. Voice command – or voice recognition – technology in its current form has been around for about a decade now. In a nutshell, voice command technology refers to the use of audible verbal commands to launch a search query.

A new year is a great time for evaluation of current strategies and practices in many areas of our lives. If you’re part of a small business or organization, take some time over the next few weeks to think about your marketing strategy goals to ensure that you’re ready to start the new year.

Today, as always, the primary role of marketing is to attract visitors, convert them into potential leads, assist sales personnel in closing them as clients, and keep them coming back. But in our current landscape, customers are moving away from consuming traditional media and are depending more on the digital world. And so, we must ensure that we’re utilizing the most impactful online marketing technology to reach our customers where it really matters. While there are many tools in the digital marketing landscape, we’ve narrowed it down to 7 fundamental ones for your 2019 marketing strategy.

Google Ads is one of the most powerful advertising tools ever created. Initially released as Google Adwords in October 2000, Google updated the name and logo in July 2018 to Google Ads. This online platform was developed to allow businesses to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users.

Just when you thought Google couldn’t possibly come up with any other ways to be a part of your life, there’s Project Beacon! Although it’s been around for a little while, it’s only recently begun to be noticed and talked about. The rationale behind this new product goes something like this: Google knows that our cell phones have now become such an integral part of daily life that we turn to them many times each day. And, one of the things we look for is location information about somewhere we want to go, how to get there, and what other folks think about that location.