Digital Marketing

If you have a set marketing budget for the month, a question you may be asking is where to spend it to get the best return. “Would I rather show up when someone is looking for my services on Google, or while they’re scrolling through their feed on Facebook or Instagram?” 

As a small business owner, you know how crucial marketing is but figuring out where to focus your efforts can be a challenge. In fact, you’ve probably asked yourself: “What type of marketing is really worth the investment?” 

You know your customers are searching online, but for some reason, your business isn’t showing up in their results. Meanwhile, competitors offering similar services seem to be dominating the results. So, what gives? 

Your website is one of your most powerful marketing tools. In today’s tech-driven world, it’s often the first impression your target audience has of your business, and in many cases, it’s what determines whether they’ll reach out to you or bring their business somewhere else. 

If you’ve ever asked, “What type of Google Ads campaign should I be running?”  you’re not alone. Performance Max (PMax), Search, and Display campaigns all serve different purposes. Choosing the right one depends on your goals, budget, and where your customers are in the buying journey. 

In today’s marketing world, it’s easy to think EVERYTHING should be digital. Social media ads, email campaigns, SEO, websites; they’re all essential. But the strongest marketing strategies don’t choose between print and digital. They use both.

As a small business owner, you’ve probably heard tons of tips and strategies about digital marketing. Post on social media daily. Run ads. Update your website. Establish email campaigns. Implement SEO. Track analytics. The list goes on and on, and it can be overwhelming — especially when marketing isn’t your specialty. 

If your marketing strategy hasn’t changed much in the past few years, that’s okay, but you need to realize that it isn’t sustainable. Many small and medium-sized businesses work hard to build a marketing approach — a solid website, social media activity, and some ads or printed materials, for example — and once they find something that works, they stick with it. That’s totally understandable; after all, you have a lot on your plate, and constantly trying to keep up with trends and refresh our approach can seem like a daunting task.