2020

It’s the age of DIY, and you can find YouTube videos for an endless number of things you can do yourself. But just because you can build your own house, does that mean you should? Just because you can replace the engine on your car, does that mean you should? The same principle applies to building your own website…just because you can build it for free, does that mean you should?

The Brazos Valley Council of Governments (BVCOG) is a multi-purpose, voluntary, government organization of, by and for local governments in the seven-county Brazos Valley Region of Texas. They serve over 315,000 citizens and covers an area of 5,109 square miles. This area, known and referred to as the Brazos Valley Region consists of seven counties, which are Brazos, Burleson, Grimes, Leon, Madison, Robertson and Washington. It is their mission to benefit the citizens of the Brazos Valley Region by serving as the vehicle for their local governments to cooperatively identify needs, develop responses, implement solutions, eliminate duplication and promote the efficient and accountable use of public resources, and to improve quality of life.

At Key Performance Petroleum, their team has a combined 162 years of experience in taking care of the needs of local industrial businesses. Key Performance Petroleum represents quality brands. They are an authorized distributor of ExxonMobil, Chevron, Shell, Pennzoil, and Quaker, oils, greases, hydraulic fluids, cutting fluids and specialty products. They distribute on-road and off-road diesel, conventional unleaded gasoline as well as reformulated gasoline. We have an extensive fuel supply network such as Valero, Motiva, NGL, Flint Hills, US Oil, and Delek providing quality gasoline and diesel at supply points all over Texas and the United States.

Is your website causing you to lose business? If it’s stuck in the last decade, then it probably is! A survey by Blue Fountain Media found that 81% of internet users think less of a business if the website isn’t updated. Let that sink in for a minute. 39% said they would think twice about using a product or service if the website isn’t fresh, user-friendly, and current.

Do you know what is crucial to the success of your website? The one thing that will attract and keep visitors and ensure you have a high ranking on search engines? High-quality content. The design of your website helps you make a good first impression with visitors, but it’s the content that keeps them coming back for more. When it comes to the content of a website, search engines are somewhat demanding. Your website won’t get a high search engine ranking if it doesn’t have enough quality content. While visitors appreciate your web design, all Google really cares about is your content.

One of the questions we’re frequently asked is, “How often do I need to update my blog?” There’s honestly no right answer to this question – some people say daily, others say weekly or monthly. What really matters is that you establish an expected schedule and then stick with it. Consistency is more important than frequency.