2019

Here at Evolve, we’ve dedicated ourselves to helping people reach their brand and marketing needs through consulting, design, digital marketing, and print. Having helped and gotten to know our clients over the years, now it’s our turn to offer an inside look into the culture and community that make up Evolve Impact Group. Learn more, firsthand, from the people who have found a home here. Let's welcome Becky Chumley, Partner!

Here at Evolve, we’ve dedicated ourselves to helping people reach their brand and marketing needs through consulting, design, digital marketing, and print. Having helped and gotten to know our clients over the years, now it’s our turn to offer an inside look into the culture and community that make up Evolve Impact Group. Learn more, firsthand, from the people who have found a home here. Let's welcome Kevin Crenshaw, Partner!

Visual Cortex's new website showcases their Visualization Station and High Left Air Table. Visual Cortex Instruments is comprised of a group of professors and educators who grew frustrated with standard, antiquated freshman labs which do not have a direct pedagogical value and do not directly probe the core physical concepts that are the foundation of science and engineering.

A recent blog post titled “Make Sure Your Website Designer Does these 5 Things” was all about getting started with the creation of a website for your business or organization. The blog stressed the importance of having a website which clearly identifies your “brand” and conveys information that aligns with your organization’s mission and key features, making it easy to market a consistent message across all branding and marketing materials.

This blog focuses on content and specific pages your website should include before you launch. Users and bots expect webpages at certain URLs, so it is important that site layout and navigation accommodate them. Becky Chumley, Director of Digital Marketing and EIG Partner explains, “The content that you have on your website should be predictable. Potentials customers should not have to search for your contact information or information about the services that you offer. It should be obvious where they should be clicking.”

Republic Pain Specialists' new website showcases the many services for patients that the Madisonville based company promotes. Republic Pain Specialists' mission is to deliver comprehensive treatment, education, and support to enhance the health and fitness of the individual and overall community. And to achieve these goals in a professional, courteous and patient-oriented environment that encompasses realistic goals and patient participation in a cost-effective manner.

It practically goes without saying that a great website is essential for success in today’s business marketplace. Your website is the foundation for all marketing efforts; therefore, all messaging and marketing should drive potential customers to your website. A website which clearly identifies your “brand” and conveys information that aligns with your organization’s mission and key features will make it easy to market a consistent message across all branding and marketing materials.

A search engine friendly website is a must-have for any digital marketing plan, but frequent website updates are also needed. A recent blog post discussed specifically how blog posts can help boost the SEO of your website. Fresh content also increases your authority potential, gives you more opportunities to highlight keywords, and leads to more frequent indexing with search engines.

Listicle?? What is a listicle – and, is that even a word? Yes, listicle is a term used in journalism and blogging, which “is a short form of writing that uses a list as its thematic structure, but is fleshed out with sufficient content to be published as an article.” Our recent blogs have talked about how to use your own blog posts to keep content fresh on your website and social media posts while also driving potential customers to your website and boosting your SEO. One of the increasingly popular ways to accomplish that is to write using the “listicle.” Once you know what they are, you’ll realize they’re everywhere!